Important Ways to Grow Your E-Commerce Business

Skip to the e-commerce bandwagon? Then it is important to know how to take the next steps to help your business grow. Here is our quick guide on how to take your e-commerce business to the next level by 2021.

Take care of your customers

One of the most powerful tools any e-commerce business can use to gain and retain customers is its customer service. The returning customer is more important to the e-commerce business than the new one. In fact, they spend twice as much money as the first customer.

Think about your thinking process when you meet a new company you're considering buying - don't you see, or look at their points on customer rating sites like Trustpilot? These schools rely on customer experience, and more importantly, how customers are supported when problems arise. In short, the better your customer service, the better your reputation, the more new and returning customers will be.

How to improve customer service:

• Provide more channels of communication
• Use commercial platforms that support easy customer communication with the service
• Respond quickly
• Provide an online FAQ so customers can find the answers to their questions
• Make sure your site is completely secure with the "HTTPS:" address.
• Make the purchase process as smooth as possible, that is, make sure you accept the major payment methods
• Make sure that portable products are shipped promptly and in the right packages

Start creating content

Things have changed since the days of brick and mortar. After the growth of social media and the internet, potential customers are always open to being traded, so make sure you get your e-commerce marketing out there. Just look at Instagram. Even if customers have no purchase intentions, they will still spend many hours viewing product advertising in the form of fully screened photos, videos, and status updates from e-commerce products.

But not all your content should be about social media. A weekly or monthly newsletter in your customer's inbox can also remind them of your presence. In fact, content can help make your product, not just your products, more valuable to customers.

How to make content for your e-commerce business:

• Go to omnichannel - make sure you are in every place customers expect (Facebook, Twitter, etc.)
• Create your content on important dates e.g. Valentine or Christmas
• Customize your content e.g. shows you your new product
• Make your content useful e.g. a blog guide on how to use your best-selling product
• Don't go for less than your full potential - content can help you attract customers who don't want to buy but love your article on how to use the wrong eye (of a beauty company).
• Think about your customer base - is TikTok the right choice if your targeted customer is 30+?

Know who is driving your success

Knowing how to grow your e-commerce offering goes hand in hand with knowing exactly who you are donating to. Take a closer look at your customer and use customer analysis to understand all of the following:

• How old is your customer?
• What are their numbers?
• What object or service can you offer that they would enjoy?
• Where are your customers based? Can you improve services, that is, delivery if you are focused on a specific area? Can you use pop-up?

What are they waiting for? For example, if your customer is very rich, they will expect you to keep your online store (and products) looking and feeling high quality

Below: the more you get to know your customers, the better you will be able to communicate with them. This can also help you to create an effective e-commerce marketing plan. For example, if you know that you share the same audience with age, price, location, etc., Reaching out to a powerful person to help pay attention to your product can be a successful game.

Arrange the whole world

Your e-commerce business may be based in the US, but that doesn't mean it's your customers. See if there is a big enough need for you to start bringing overseas, and if so, take a picture. It's 2021, and many customers expect international delivery to be the norm in any e-commerce business, with the exception of the region you call home. If you find that there is a very important power in a particular country, you can also consider a local site that is fully developed in the local language. As you grow older, you can add more languages.

It will take your effort to turn your e-commerce business into a global offering, but fortunately, most of the best e-commerce platform options will have add-ons. 

Use the best e-commerce software

It does not mean, however, that if you are looking for the best e-commerce business, you will need to use the best E-commerce payment reconciliation software. There are endless options out there, but beware of platforms that include:

• Payment Reconciliation
• Return Reconciliation
• Missing Return Claim Management
• Unpaid or Overcharged Orders Claim Management
• Profit Analysis
• Data Analysis and Reports

Online shoppers expect a lot, so make sure your site can meet them. Look at the competitors and sites you use. What makes you confident and happy to use it? How can you duplicate that on your site?

We can help

Ecombooks help you organize payment collections, reducing the number of managers your team has to deal with when chasing invoices.